'wich

Name: 'wich
Location: Hong Kong
Design: Ken Lo(branding/packaging)

There is something beautifully simple when a restaurant concept comes together perfectly. When branding, logo, packaging, and interior all evoke the same message, it allows the guest a full experience.

The tongue in check name, 'wich not only speaks to their namesake concept of sandwiches, but also to the guests ability to chose.

The interior is clean, streamlined and minimalist with pops of red showing up in the seating, light cords, and gallery frames. The slate grey walls and ceiling create a cohesive warmth and allow the eye to focus on the counter and meal preparation.